Thanksgiving Day online sales are at a record $ 5.1 billion, Adobe says

Some shoppers may avoid stores during the coronavirus epidemic, but they are still putting many items in virtual shopping carts.

Thanksgiving Day expenses increased nearly 22 percent year-over-year to $ 5.1 billion, according to Adobe Analytics data. The company analyzes traffic on retail websites and deals with 80 of the top 100 US online retailers.

Online sales on Thanksgiving Day in 2019 totaled $ 4.2 billion.

Like every aspect of 2020, the coronovirus epidemic has shaken the dynamics for holiday shopping. Retailers, including Walmart and Target, closed the sale in mid-October to coincide with Amazon Prime Day. They have increased one-day sales events, giving shoppers less opportunity to run to stores this Black Friday.

One of the country’s top retail trade groups said the global health crisis would not dampen enthusiasm for shopping. The National Retail Federation estimates that holiday sales will grow between 3.6 percent and 5.2 percent year-over-year, between $ 755.3 billion and $ 766.7 billion. Last year, they rose 4 percent to $ 729.1 billion, the NRF said. Holiday sales have grown 3.5 percent on average over the last five years.

However, the trade group said that it expects more of those dollars to be spent online rather than in stores. It jumped 20 percent to 30 percent in online and other non-store sales compared to the previous year.

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