Black Friday is the latest victim of Kovid-19

The epidemic came for our holidays, our games and our restaurants. And now, after weeks of speculation and speculation, analysts say this is clear: Kovid-19 claims to have black-mailed the retail Friday.

“This is not Black Friday. It’s not in the queue of the people we’re used to, “said NPD Group Chief Retail Analyst Marshall Cohen. Cohen said that in the hours of driving around the retail centers, he only saw Messi’s flagship New York City store And saw lines outside Suburban Best Buy. “All the other stores, you would have thought it was like any other Friday in November,” he said.

The concept of Black Friday as an eccentric day was already meaningless for many years before the coronovirus epidemic: the proliferation of online shopping, combined with the willingness of retailers to avoid bad press, which allowed customers on TV Tickling inevitably followed. The nature of the day’s extreme-sports was headed for a shortfall, although more than half of all people in the country – some 165 million – were expected to hit stores during the long weekend in 2019.

This year, stores started boosting holiday sales from October, and made “Black Friday” sale prices well available before the Thanksgiving holiday, while Amazon shopped its Prime Day from July to October Stopped the incident. The epidemic also puts an end to the controversial practice of opening stores on Thanksgiving Day itself, with the most prominent retail chain announced, with opening hours at 5 a.m. Friday.

“There is definitely a very clear feeling that you don’t need to be out today,” said Joseph Feldman, senior managing director of the Telsay Advisory Group. “I think that was done by design. Retailers didn’t want to create a frenzy.”

Lizabeth Dunn, the operating partner of Consumer Growth Partners, said that Black Friday is also being boosted by widespread changes in consumption patterns. “There is a return to consumers buying these many years of things, just being focused on the experience,” she said. “People are really craving celebration and connection, and we can’t see each other, so we fall back on the stuff.”

Feedback from retail analysts as well as social media users suggested that the largest crowd was at electronics stores, or would be buyers of gaming consoles. A Reuters photo posted Friday morning shows a group of people primarily visible in teens and young adults – mostly, but not all, wearing masks – in front of a gaming store in the Virginia suburb of Washington, DC.

People are really craving celebration and connection, and we can’t see each other, so we come back to “buy stuff”.

But such scenes seemed to be the exception rather than the rule.

“I went to our local Ifingham, Illinois, Walmart around 6:20 this morning and it was DIAD !! They said that by 5 in the morning there were about 80 people in line, but they got in and out quickly. “A Facebook user wrote, saying they saw only 20 cars in the store’s parking lot when they left.

“I think a lot of people are going to leave the person this year,” Dunn said.

April Heal is one of those shopkeepers. “Usually for Black Friday, my family and I or my partner and I go to the mall or we go to any of the local shops around us, such as TJ Maxx, or shop at some local outdoor malls, but We will not be doing this this year, ”the Pennsylvania resident said.

23-year-old Heil said she and her family feared a recent Kovid-19 exposure, and even after testing negative and receiving a clean health bill, she was reluctant to go on unnecessary shopping trips. “This spring, it felt a little more distant, but now it’s really close to home,” she said.

Retailers’ solid drive to drive shoppers further into the digital arena made a significant dent in specific foot traffic numbers, although this is not possible until the brands meet both in-store and electronic sales.

Even in the week before Thanksgiving, Edison Trends data found that online sales in the US grew by 167 percent year-on-year, 88 percent at Target, and 80 percent at Walmart. Adobe Analytics found that Thanksgiving Day spending rose 22 percent to a record level of $ 5.1 billion.

“I think the retailers were ready. I think his promotional rhythm was set long ago, ”said Feldman. “Everyone we heard from recently reported earnings, talking about November being a very good start.”

Greg Maloney, president and chief executive officer of US retail business at real estate services firm JLL, said the availability of traditionally reserved online stores for in-store shoppers reduced foot traffic in the US by nearly 20 percent Was expected

“It’s going to be a Christmas curse for a lot of people,” he said. “When you go to a brick-and-mortar store, we’re going to see pick-in-store or pick-up curbside the preferred way.”

“What we’re seeing is that some retailers can see half of their online orders, if not more, that can be picked up in stores,” said Nick Shields, consumer sector analyst at Third Bridge.

However, Maloney said the stores are seeing significant regional variations. “The other thing that is important is that it is going to be geographic. I am down in the southeast and I can tell you that Monday, Tuesday, Wednesday – malls and stores were very busy, ”he said.

“I tried to go to a Best Buy at 6:30 or 7 this morning and it was very crazy,” said David Marcotte, Senior Vice President of Global Insight at Kantar Consulting – although he had many residents in Tucson, Arizona Added to. The area where he is based tends to be more or less about his business as usual.

Marcotte attributed this to a combination of locally low transmission rates and the Wild West Frontier Spirit. “It’s something cultural. It is a very independent mindset, ”he said.

“It’s really going to be a regionally based performance level,” said Cohen. “Clearly, the case matters, and there is certainly some demand for a safe way out.”

However, for shoppers like Heil, that dynamic is still fraught with risk. “I can meet online and see if I can do some Christmas shopping this weekend,” he said, adding that his exposure fears have changed his perception of the holiday shopping tradition. .

“This whole situation definitely affected our Black Friday plans,” she said. “I knew [the virus] It was there, and it was so far away, and now it started affecting me personally. “

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